Archive for Stats & Results

On February 13, the Houston chapter of the American Advertising Federation awarded Origin Design a Gold Medal Addy Award in Interactive Media for their design of Second.org. We are very excited about this recognition of our website.

As a gold medal winner, our website will now be submitted for a district award and hopefully then a national award. The Addy awards are a very prestigious honor in the advertising industry.

So join me in recognizing our in-house project team who worked tirelessly with me on our website. They share in the the reward of this great honor:

Chris Castle, Senior Applications Developer
Barbara Durand, Director of Marketing & Communications
Heather Halaska, Art Director
Brian Milinski, Volunteer Ministry Coordinator
Cindy Raymond, Communications Account Manager
Dave Riggle, Associate Pastor and Executive Sponsor
Cliff Young, Pastor and Director of Creative Media and SecondFilms

Great job gang! To see a list of all winners, go here.


More About Second.org:

  • Video Overview
  • Key Features: Online Prayer Room; Class/Group Websites; Streaming Media; Events Calendar; ShareThis; mySBC Life; e-Newsletters; Event and Media RSS Feeds, Completely integrated with Church Membership System
  • Features of Group Websites: Events, Evites, File Sharing, Photo Albums, Class Roster, Small Groups, Email Personalization, Leadership Positions, Data Exports.
  • Average Monthly Website Traffic/Usage:
    • 60,349 Average Visits per Month
    • 2,021,790 Average Page Views per Month
    • Over 50% of our website’s traffic is attributed to use of group websites
    • Average Monthly Emails Sent via Group Websites: 65,955
    • 144 of 162 (90%) of Adult Bible Study Classes are using group websites
  • Monthly Average Media Consumption:
    • 19,684 Videos (Watched Online)
    • 12,699 MP3 Down loads
    • 4,164 MP4 Video Downloads
    • 3,039 Photos Viewed
    • 34,138 Podcasts Views
  • 4,076 Registered Users

Project Partners: Origin Design (Design, CSS/HTML); RoundedCube (Sitecore CMS Implementation; Google Mini and Social Media Integrations)

A few months ago, I reported to our Executive team the impact of the recently redesigned second.org. Since its launch in late March, our number of page views have doubled…reaching as much as 2.2 million in a single month. Today, we have 3,261 registered users, 1,000+ of which registered within the first week of launch. Every month, our registered users send an average of 75,000+ emails to their respective community groups…coordinating group activities, announcements, prayer and care. We have been very pleased with the results.

Special thanks to our technology partners who help make this happen: Origin Design (for initial design, images, html, flash, and CSS) and RoundedCube for our CMS implementation, Google Mini search, and custom development. Last but not least….BIG thanks to our own in-house dev team. Great job gang!

Here is a short video produced by Origin that give a quick overview the new second.org:

Unfortunately, the video does not highlight the online community groups.

The following video still gives me chills. This video was produced in 2006 for the Second Baptist Church family to challenge them to give towards the expansions of three of our existing campuses and add two additional campuses (in theaters at that time). Today, all five campuses are thriving. It was an aggressive venture that has paid off in thousands of changed lives for Jesus Christ. We are all indeed blessed to be a blessing to others!

Not long ago, Reuters reported a Nielsen Online study about twitter users. Here is an excerpt…

    Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent,” David Martin, Nielsen Online’s vice president of primary research, said in a statement….Martin said Facebook and MySpace, the more established social network sites, enjoyed retention rates that were twice as high and those rates only rose when they went through their explosive growth phases.

Hmmm. I am curious to see if this trends holds true in the days ahead? Any ideas how long twitter, myspace, and facebook will sustain the marketshare of social networking?