Nielsen Study: Twitterers Quit After 1st Month
Not long ago, Reuters reported a Nielsen Online study about twitter users. Here is an excerpt…
- Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent,” David Martin, Nielsen Online’s vice president of primary research, said in a statement….Martin said Facebook and MySpace, the more established social network sites, enjoyed retention rates that were twice as high and those rates only rose when they went through their explosive growth phases.
Hmmm. I am curious to see if this trends holds true in the days ahead? Any ideas how long twitter, myspace, and facebook will sustain the marketshare of social networking?
About Equip Them
Equip Them focuses on technology as tools for evangelism and spiritual formation in the church and family. It is the personal blog of David Drinnon, pastor and Director of Information Technology and Websites at Second Baptist Church, Houston, TX. The opinions and views expressed on this site are his own and do not necessarily represent those of his church.
Church IT Professionals
The Church IT Network (formerly CITRT) is a peer learning community of Church and ministry IT people. Join the conversation and attend our semi-annual events. Learn More...